Thursday, 19 May 2011

hometown glory: wonders cease


Stereotypical Australia conjures up imagery of relaxed people eating fish and chips at the beach on a scorching hot summer day; tanned long-limbed beauties emerging from the sea with perfect saltwater beach hair; and clusters of men drinking ice-cold beer by the BBQ. However now more than ever, people across the globe are beginning to take notice of our unique and thriving fashion industry – and rightly so. Australians have the uncanny ability to not take themselves too seriously. This humble nature is expressed in our fashion and is what ultimately sets us apart from the rest of the world and makes Australian fashion designers so successful.

Maryanne Edwards and Emma Fitzgerald each make up one half of the talented duo behind up-and-coming label Wonders Cease. Their new resort collection ‘In the Light of Play’ was showcased at Rosemount Australian Fashion Week in Sydney earlier this month and it is no surprise that this emerging label is about to make waves throughout the global fashion scene.

The collection takes a playful turn without straying too far from its ultra-feminine past. It exudes a sport luxe feel in a subtle, flattering way and manages to create unique lines through soft and intelligent tailoring. The distinctive colour palette mixes bold and soft tones and is eerily in tune with the Australian outback – think sunset orange, lake blue and dusty grey. The collection is just a snippet of the talent produced by this pair and the success of the label lies in their ability to make fashionable yet completely wearable clothes. 

So why don’t you revel in some hometown glory and get behind this Australian label – you can be sure the rest of the world will follow closely.

Check out the Wonders Cease website here.

The duo is currently in New York to promote the brand and looking to expand into the international market. I wish them all the success they rightfully deserve.

13 comments:

  1. I didn't know them and I like their style!
    xx
    http://dontcallmefashionblogger.blogspot.com/

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  2. i love it! thanks for letting us know.

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  3. Fantastic label! Definitely a great source of inspiration and I hope they are able to get more recognition.

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  4. WOW !hat second dress is amazing.

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  5. You're doing a great job promoting your own. They have a great website and designs are fab. Best of luck to them :)
    Joy x

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  6. love this show!

    Just found out your blog, really liked it so I'm following! Hope you'll check mine! xx

    http://timeless-is-more.blogspot.com/

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  7. feeling the trousers in this post. Going over your blog now and you have some incredible photos. Lots of inspiration!!!

    lets follow each other!

    www.wecanpretend.blogspot.com

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  8. cute
    http://mrsjuliajulia.blogspot.com/

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  9. Hi!!! I love this new label! Thanks so much for sharing! Your blog is amazing. Keep up the great work. xoxox

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  10. lovely outfits :)

    xoxo,
    http://fashmark.wordpress.com

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  11. Amazing Amazing - glad you collected thee photos :) Great writing too... I found you on IFB so thought I'd check it out- being a fellow Aussie fashion blogger!

    I'm also a musician and releasing my own fashion line for summer, would love it if you'd check my blog too :)

    Morgan x
    http://mojomade.blogspot.com

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